Overview:
Our dental clinic was struggling with low search engine rankings, low traffic, low leads, and a high bounce rate. We decided to invest in a website redesign, which resulted in significant improvements in our rankings, traffic, leads, and bounce rate.
Objective:
The objective of our website redesign was to improve the user experience, increase visibility, improve search engine rankings, drive more traffic to our website, generate more leads, and lower our bounce rate.
Strategy:
User-centered design:
We conducted user research and created a website design that was focused on the needs and preferences of our target audience. This included a modern, responsive design that was easy to navigate and had clear calls-to-action.
Search engine optimization:
We optimized our website for key search terms related to our dental clinic and its services. This included optimizing our website’s content, meta tags, and alt tags.
Content marketing:
We created engaging, informative, and keyword-rich content to attract and retain visitors on our website. This included blog posts, videos, infographics, and social media posts.
Social media marketing: We leveraged popular social media platforms, such as Facebook, Twitter, and LinkedIn, to promote our dental clinic and its services. This included creating engaging posts, running paid advertisements, and engaging with our audience.
Results:
Increase in rankings by 600%:
Our search engine optimization efforts paid off, and our dental clinic’s ranking on popular search engines, such as Google, improved by 600%. This helped us to gain more visibility and attract more visitors to our website.
Increase in traffic by 400%:
Our content marketing and social media marketing efforts helped us to drive more traffic to our website. As a result, our website traffic increased by 400%, which helped us to reach more potential patients and increase our online presence.
Increase in leads by 500%:
Our website redesign and marketing efforts helped us to generate more leads. As a result, our lead generation increased by 500%, which helped us to convert more visitors into booked appointments.
Lower bounce rate by 60%:
Our user-centered design and engaging content helped to keep visitors on our website for longer periods of time. As a result, our bounce rate decreased by 60%, indicating that our website was providing value to our visitors.
Conclusion:
Our website redesign and digital marketing efforts have been successful in driving more visibility, traffic, leads, and revenue to our dental clinic. We will continue to invest in these efforts to maintain and grow our online presence and reputation.